Microsoft’s-Bing to Attack Google Through ADs


July 15, 2009UncategorizedNo comments

logo-bing Microsoft is spending almost $80 million to $100 million on its ad campaigning to promote Bing. In a series of its ads, Microsoft is trying to show Google as a cluttered, irrelevant and confusing search engine. Even though the campaign doesn’t directly mention the name Google, but the target is pretty clear to all.


The campaign develops a theme similar to the one Microsoft used in its earlier commercials directed at Apple.

Take a look at Bing’s recent TV spots. The ad calls today’s confusing and cluttered online search as “Search Overload Syndrome” and says Bing is the cure.

A few recent Bing commercials:

Commercial #1

Commercial #2

Commercial #3

Commercial #4

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