Microsoft is spending almost $80 million to $100 million on its ad campaigning to promote Bing. In a series of its ads, Microsoft is trying to show Google as a cluttered, irrelevant and confusing search engine. Even though the campaign doesn’t directly mention the name Google, but the target is pretty clear to all.
The campaign develops a theme similar to the one Microsoft used in its earlier commercials directed at Apple.
Take a look at Bing’s recent TV spots. The ad calls today’s confusing and cluttered online search as “Search Overload Syndrome” and says Bing is the cure.
A few recent Bing commercials: